Branding & Design at Our Core


We work primarily in the alcohol beverage industry assisting clients in the wines/spirits & beer categories to develop their brand’s voice.

Combining decades of experience in the design, branding and technology sectors of the wine industry, the synergy you receive when working with the 4parts team reflects the adage ‘the whole is greater than the sum of its parts’.

Our experience has involved building brands from a few hundred cases all the way up to multi-million case internationally marketed portfolios. We have walked in your shoes and are perfectly positioned to understand the challenges you face in building your brand through all the available, and ever evolving, channels of consumer interactions.

WEBSITE DESIGN

Every website should fit the needs of the individual client versus shoehorning your brand into a proprietary template. We keep the messaging concise, effective and visually engaging for consumers to experience your brand online. We design your site so that you can take the reigns once the job is complete.

BRANDING

Branding defines all that you do – this has never been more important than in today’s crowded market. We help set the tone, and ensure all your messaging, imagery, and consumer touch points are consistent, authentic and engaging. From a centre point document to a full 360-degree brand strategy, we can help.

PACKAGE DESIGN

Package design not only includes label design, be it a traditional label or alternative options, but also bottle choices, copy development, and closure design.

LOGO DESIGN

The face of your brand needs to tell a story. We work with you to create the key points to your brand as well as brand standards for consistent identity throughout all platforms.

PHOTOGRAPHY

Either shot on location or in our studio we provide every client with professional imagery for use across all platforms.

BOTTLESHOTS • WEBSITE IMAGERY • COLLATERAL

COLLATERAL

We create everything from point of sale – both retail and on-premise, business cards, tasting notes, coasters, clothing, glassware, wine accessories, ad development, PR & Media, D2C campaigns, brochures, retail POS, trade show displays, to brochures and more.

CONTENT WRITING & DEVELOPMENT

We create cohesive messaging that speaks for you and reflects the core elements of your brand, be it D2C campaigns, package back copy, websites, and collateral to press releases and media communications. By developing content on your website that engages and drives intrigue and exploration, to writing press releases that beg to be read, we provide traction for your brand.

THE
PROCESS

It all begins with an idea and 3 rounds of concepts.


A FEW ROUNDS OF

CREATIVITY

After a few rounds, the creative process turns into a design.

FINAL TOUCHES

PAPER & PRINT

We help you choose your paper type and foiling, emboss and colors. Anything to make your brand shine off the bottle.


THE FINAL PRODUCT

A COMPLETE PACKAGE

Your brand is ready to speak to the world whether online or on the shelf.


AXIUM

Sauvignon Blanc

A complete design should show a balance between typography and detailed elements.