PACKAGE DESIGN

Successful and strategic package design connects art with commerce. We take a pragmatic approach that combines engaging design with market driven influences.
Award winning package design begins by asking a lot of questions. Understanding your history and combining that with your current and future strategy is critical, as your package design is the visual representation of your brand to the world.
Designs using hot foil, print, embossing, and custom vs stock colors are all options on capsules and closures. We can help develop and advise as to the most appropriate option for your brand.
Engaging back copy content should reflect the brand and wine’s personality. We can help develop appropriate descriptors to appeal to your target audience.
We look at the whole package holistically – not just a traditional label or alternative options, but also bottle choices, copy development, and closure design. They all have to tie together seamlessly.
Package design influences all the associated collateral materials that reinforce the brand message. We have developed everything from business cards to full custom trade show booths and everything in between.